Our Sustainability Mission
Our mission is to help preserve and pass on Hawaii’s rich natural environment, culture, and communities to the next generation. By sharing the Aloha spirit.
Along with all of our stakeholders, we will promote responsible tourism through Mālama Hawaiʻi and boost regenerative tourism, while contributing to the local economy through a diverse range of businesses.
We are intent on our mission leading us to create a real and lasting value for those who visit Hawaii, as well as those who call it home, for many years to come.
Sustainability Policy
Aiming for a “Kokoro Odoru” future
The HIS Group is developing its business globally under the purview of “Unleash the ‘Excitement’”.
– Encounters with the unknown, connections with people, rich time, excitement, elation, and a desire for peace – these are the premises upon which people around the world can be “enlivened.
We believe that a prerequisite for people around the world to be “inspired” is a society in which diversity is valued and human rights are respected, regardless of nationality, race, culture, or religion, where people around the world can live in peace, and a healthy global environment that is the foundation for all animals and plants, including humans, to live.
In order to realize a society of coexistence, symbiosis, and co-prosperity, we will sincerely address social and environmental issues through the business of the HIS Group and aim for an “exciting” future.
1. Governance and Compliance
In alignment with the HIS Group’s philosophy and code of conduct, we promote fair and transparent management. We strictly comply with the laws, regulations, and internal policies of the regions in which we operate (Hawaii and the United States), while respecting international standards and fulfilling our social responsibility as a member of a global enterprise.
2. Internal Management: Social Policy, Environment, and Health & Safety
We prioritize sustainable management across our organizational structure and all business activities.
- Occupational Health, Safety, and Human Rights: We provide a safe, secure, and healthy working environment where all employees can thrive both mentally and physically. We embrace diversity, ensure equal opportunities, and strictly prohibit any form of human rights violations.
- Environmental Footprint Reduction: We minimize the negative environmental impacts of our business operations by actively reducing internal energy consumption, promoting paperless workflows, and enforcing the 3Rs (Reduce, Reuse, Recycle) to minimize waste.
- Community Relations: As a proud member of the Hawaiian community, we respect local traditions and culture, and actively participate in social contribution activities and volunteer initiatives.
3. Supply Chain Objectives
We recognize that sustainability cannot be achieved alone; we pursue it across our entire supply chain.
- Supplier Selection Criteria: In selecting providers, suppliers, and vendors, we give preference to partners who demonstrate a commitment to environmental protection, community care, and fair labor practices.
- Collaborative Sustainability: We encourage our business partners to understand and align with our sustainability policy, working together to develop sustainable services and products.
4. Destination Protection and Contribution to the Local Economy
We are fully committed to protecting and enhancing the value of Hawaii as a world-class destination.
- Managing Cultural and Economic Impacts: We work to mitigate negative impacts such as overtourism and cultural friction, while supporting mechanisms that ensure tourism revenue is properly reinvested back into local communities and the economy.
- Preservation of Nature and Culture: We directly and indirectly support initiatives dedicated to protecting Hawaii’s unique ecosystems and preserving its rich traditional culture.
5. Customer Engagement and Awareness
We guide our customers (travelers) to become active participants and leaders in sustainable tourism.
- Awareness and Information Provision: We provide clear, pre-trip guidelines on “Mālama Hawaii” and responsible travel practices, such as encouraging the use of reef-safe sunscreen and showing respect for local culture.
- Offering Regenerative Tours: Moving beyond conventional consumer tourism, we actively develop and offer experiential and educational tour programs that allow travelers to directly contribute to the regeneration and preservation of Hawaii’s natural and cultural heritage.
